FlyWealthCo™ on Instagram: "Hailey Bieber always said she wouldn’t sell her company for anything less than a billion dollars. That was the benchmark she set long before a real offer ever came her way. In May 2025 e.l.f. Beauty bought it for exactly that. The deal includes $800 million upfront and up to $200 million in earnouts, with Hailey staying on as Chief Creative Officer. Rhode’s rise shows how fast a social-media-driven beauty brand can scale, becoming one of the rare celebrity startups to