With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in ...

Ever wondered what an octopus doing a waltz might look like? In BMW’s ‘Octowaltz’ campaign, viewers see this underwater ...

Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as ...

From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a ...

Advertising and marketing departments often aren’t joined up, says Jenny Sagstrom of Sköna, and it could be costing your ...

Mullarkey shared the practical changes that have made a difference at Taboola, the importance of leadership visibility, and ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

From launching bold campaigns to reshaping brand strategy, discover how purpose-led marketing, quick thinking and innovation ...

McKinsey’s CMO Growth Research Survey finds confusion in the C-suite about the remit of marketing departments. Its co-author ...

The first trailer for A Minecraft Movie flopped, but some quick fan listening and engagement turned it around, making it the biggest ‘gaming’ movie ever.

Written live during a Comscore dinner at Cannes, this piece is proof that with a good idea, a glass of wine and a bit of AI, ...

14 winners have been announced across categories such as brand innovation, creative effectiveness and sustainability.