Comcast Advertising has released new research on the effects of contextual alignment in advertising. In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy ...
Today every sport fan has a camera in their pocket. Every goal, reaction and celebration can be clipped, shared and spread within seconds. In many ways, these moments feel more authentic than the ...
In the modern streaming ecosystem, the content owner often must now deliver the content to numerous streaming platforms while modifying the content in each case to meet the tangled web of unique needs ...
Zapping time-how quickly a viewer can switch between content or launch playback-has become a critical metric. Fast zapping time reduces reported faults, enhances satisfaction, and decreases support ...
Is live sports streaming driving new subscription growth on major platforms like Netflix, Prime, and Disney+? In this exclusive interview with Streaming Media's Jan Ozer, Worldpanel by Numerator's ...
Interactive D2C app developer Kiswe has partnered with Joe Hand Promotions, a provider of out-of-home live sports and entertainment distribution to bars and restaurants to develop the Joe Hands ...
“We consider broadcasters as creators,” YouTube told an audience of traditional media at IBC in Amsterdam this week but it is far from clear if broadcasters fully understand the implications. At IBC, ...
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