Upgrade your eCommerce strategy with interactive, shoppable promotions that match today’s customer expectations.

Black Friday pushes digital commerce to its limits. Learn how resilience and engagement can turn peak pressure into long-term growth.

Agentic eCommerce is fundamentally changing the way we shop online. As digital commerce evolves, both businesses and shoppers are demanding more intelligent, intuitive, and adaptive experiences.

Reha Gündüz leads Mircate, the growth engine for modern digital commerce, with 15+ years of expertise spanning loyalty, promotions, engagement, and program strategy & execution. Black Friday pushes ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

Today, customer expectations are higher than ever. The relationship between businesses and customers is evolving from purely transactional to deeply personal. According to Salesforce, 84% of customers ...

User engagement remains one of the biggest challenges for brands, especially mobile apps. While acquisition can be difficult on its own, keeping new users engaged is even more difficult when there is ...

In an era where Spotify can predict your next favorite song and Netflix seems to know your viewing preferences better than you do, personalization has become more than just a buzzword—it's the ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

In today's content-saturated market, engaging your audience quickly is crucial. Research indicates that most website visits last less than 15 seconds. How do you capture and maintain attention? Enter ...