Welcome to 2017: the year of the butt tattoo. Yes, five years after Cheryl Cole unveiled her sprawling, rose, bottom tattoo (pictured above), keen ink enthusiasts are taking a leaf out of her book and ...

Tattoo trends come and go but it seems no body part is off limits if this latest movement is anything to go by. Women - with a higher pain threshold than yours truly - everywhere are getting their ...

This Morning viewers and presenters alike were left moved by Monday morning's episode which featured an emotional reunion with the show's former producer Amy Shead who's been left permanently brain ...

We're not ones for body shaming here at SoFem, but this is some low-hanging fruit - literally. Someone noticed recently that Donald Trump has a neck vagina and, in what I can only assume is a ...

Sex can be a minefield at the best times but have you ever considered just how hygienic your post-coital, clean-up operation is? While most people will have their preferred method of ridding ...

Have you ever looked at your mani and thought damn, this is the tits! Well now it literally can be. Nail artist Mei Kawajiri is gifting women the pleasure of having t*ts on their digits with her boob ...

What's a girl to do when her beauty blender is nowhere to be seen? The normal, logical thing is to use anything that closely resembles your make-up bag staple. Rather than ruining one of her precious ...

There's no denyin the words 'hair mousse' would fill some beauty lovers with dread. We all love a throwback Thursday but we don't want to go as far as to emulate Madonna's Like A Virgin days or even ...

We were lucky enough to take a tour round the magical Lush Factory and yes we still smell like bath bombs a week later, not that we're complaining! Allow me to bring you the low down on what goes down ...

Model and armpit hair activist Maya Felix recently took part in Ben Hopper's photography series 'Natural Beauty', and she has some strong words for us women on accepting our bodies as they come and ...

If you live by the stars - star signs that is - then we've got just the thing to take your astrological game up a notch. Enter the makeup artist that's matching her makeup look to every birth sign in ...

Not a week goes by without some sort of beauty/health/fitness/all of the above trend doing the rounds on social media and the latest offering is a treatment named the ...