The agency will support S45 on brand narrative, founder positioning, financial media strategy, corporate reputation and stakeholder communications.

This week’s Ad Spot highlights how brands are leaning into emotion, culture, and nostalgia to create deeper connections, especially through festive storytelling.

Dhoni is expected to feature in the brand’s upcoming integrated campaigns and will be part of communication around a new product introduction.

Brands shared Punch-themed posts in mixed tones, echoing a long trend of leveraging viral animals like cats and dog memes and ...

Nijhawan has nearly two decades of experience in media, retail and sports and additionally, AESL has also appointed Alka Garg ...

The global advertising group said it expects to deliver about $900 million of the savings in 2026, with the majority coming from lower labour-related costs.

Before joining UiPath, Laxminarasu held senior marketing roles at ServiceNow, where he most recently served as Senior ...

The move follows CEO Priya Nair’s plan to appoint dedicated CMOs, naming Sunanda Khaitan for Beauty & Wellbeing and Abhinav Ravikumar for Personal Care.

It compiles 2025 award data to assess creative performance across APAC markets, using results from The One Show, ONE Asia, ...

Kikan’s mandate includes driving customer acquisition, strengthening market communication and aligning marketing efforts with ...

The plea comes amid the NCLAT in November, setting aside a portion of the CCI order that had barred WhatsApp from sharing ...

AI now interprets and compares brands before consumers engage, creating a hidden influence gap that shapes trust, preference and purchase decisions.