The winners of the MRS Operations Awards, known as ‘the Oppies’, have been announced at an event last week in London.

Data and AI consulting services firm Artefact has acquired Brazilian data and AI consulting business Finor for an undisclosed ...

Poor quality data detections rose 66% last year, with up to 70% of data in some Asian markets deemed unusable due to data ...

Genie, founded by former Unilever executives Stan Sthanunathan and Paul van Gendt, has raised $7.5m in a Series A funding ...

Data consultancy CACI and market research agency Verve have partnered to launch interactive personas of CACI's segments.

Empathy is often dismissed as soft or feminine, but it is one of the best commercial tools available, says Payal Jani.

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After chairing the MRS Behavioural Science Summit, Nicki Morley argues that the future of behavioural science lies in ...

More personalised advertising could help live entertainment brands gain the right attention, according to a session at the ...

Greater personalisation can help advertising become better attuned to peoples wants and needs, a session at the MRS ...

Market research and insights company Radius Insights has made several appointments within its leadership team.

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