By Alexander Concannon For most startups, above-the-line marketing feels like playing with higher stakes. The reach is bigger ...

SEO isn’t dead, but marketers will need to pivot to new strategies that prioritise AI citations in the coming years, leaving the traditional website model unrecognisable.

As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else.

Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership.

Rocket Agency has confirmed its position at the forefront of digital trends by unveiling new research into how brands can rank inside ChatGPT, an emerging battleground for customer visibility. Over ...

The Australian Competition and Consumer Commission (ACCC) has begun Federal Court proceedings against Google Asia Pacific over its anti-competition misconduct. Alphabet-owned Google admitted to ...

To improve patient safety and transparency in ads promoting cosmetic treatments, the Australian Health Practitioner Regulation Agency (AHPRA) has developed new guidelines to determine what clinics and ...

Open any social media app or look at any high-profile brand, and you’ll see Australia is firmly in its content-creator era. In recent years, we’ve witnessed the meteoric rise of influencer marketing, ...

OzTAM, the Australian firm providing data-driven insights into television audience figures, is now reporting on how Aussies consume video across all demographics and platforms. Covering the first ...

In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the room listened ...

Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM. The move comes as Netflix, which started streaming in ...

One of the greatest challenges marketers and content creators face is that of inclusivity. Of course, there is a desire to be as inclusive as possible when developing any creative strategy, but it ...