The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI.

Many of MAHA’s regulatory interventions come at great cost to companies and consumers with little or no health benefit, ...

Dirty Mountain Dew Cream Soda, set for a nationwide rollout next year, is one of the first efforts to bring the trend from ...

The discount grocery chain’s entire private label assortment will change, but in different ways.

The beer giant is expanding its Los Angeles brewery to keep up with demand for the brand, which recently dethroned Modelo as ...

Shopkick surveyed more than 8,000 shoppers to understand their holiday shopping plans. Check out the insights now!

City leaders said many of the confusion and contamination issues with SC Johnson and Bimbo Bakeries’ Ziploc and plastic bread ...

The organic tea brand is tapping into Y2K nostalgia for a limited-edition launch, while freeze pop maker Jel Sert launches ...

CEO Tricia Wallwork said the company’s success in tea and lemonade represents “the great American growth story.” ...

Alfonso Gonzalez Loeschen will run one of the CPG giant's largest divisions after Philipp Navratil was unexpectedly promoted ...

TikTok has helped propel the green tea powder into the next big functional ingredient. But the explosive demand is straining ...

Tito’s Handmade Vodka bought a majority stake in Lalo Tequila, the company announced Tuesday, marking the first acquisition ...