Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key ...
"Agentic AI" has quickly moved from theory to boardroom conversation. This is not just generative chat tools getting flashier ...
In today’s Digest, we cover Meta launching a UK ad-free subscription, Trump signing TikTok’s transfer to US owners, and ...
Using in-lab eye-tracking and brand recall surveys with 100 Smart TV viewers, the study found that Teads’ CTV HomeScreen ads outperformed traditional skippable formats, with 3D ads capturing attention ...
The figures shared by Caretta Research at DMEXCO highlighted a simple fact: DOOH is now one of the strongest growth drivers ...
The UK’s digital advertising market continues to power ahead, with IAB UK forecasting double-digit growth through 2026 after ...
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu. They discuss how TikTok's US ...
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play ...
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum ...
Attekmi, the ad tech brand offering an extensive range of ad exchange solutions and services, has been shortlisted by ...
Clinch, the agentic AI platform for omnichannel campaign orchestration, today (25th September 2025) announced the appointment ...
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