ELEVATE is a sell-side attribution and optimization solution that empowers advertisers to prove, measure, and maximize results across the open web.

The new Braze AI, including BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console, puts intelligent agents to work, enabling marketers to personalize every customer interaction, ...

Salesforce today unveiled the next evolution of its Slack collaboration platform with tools to connect artificial intelligence with the rich corpus of conversational data in Slack, a real-time search ...

LiveRamp's new agentic orchestration lets marketers connect their own agents or partner agents through APIs. With controlled access to LiveRamp's identity, segmentation, activation, measurement, clean ...

Zeta will acquire Marigold's Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow, for $325 million.

"The Web Performance Index turns hundreds of millions of shopper sessions into a living benchmark, so brands can see in near-real time how they stack up by industry, platform, and device. Passing Core ...

NielsenIQ, a consumer intelligence company, has expanded NIQ Activate, its customer insights and analytics offering, bringing together advanced analytics, predictive planning, and collaborative ...

Stravito today introduced Stravito AI Personas, an agentic artificial intelligence tool that transforms segmentation research into interactive consumer profiles. Marketing and insights teams can ...

Contentsquare, an analytics platform provider, introduced Sense Analyst, an autonomous artificial intelligence agent to help businesses understand and act on customer behavior. Sense Analyst ...

“People analytics has been around for a while,” says Rebecca Wettemann, founder, CEO, and principal analyst of Valoir, who notes that in the HR domain, analytics has largely been restricted to ...

Cultural intelligence (CQ) is the ability to recognize, understand, and adapt to cultural differences in values, behaviors, and expectations. For CRM, this skill transforms how companies engage ...

PolyAI’s voice agents are designed to create seamless, humanlike interactions. They are built on a conversational AI architecture that includes generative AI, natural language understanding, dialogue ...