Marvel's multiverse has always been a playground for production designers. Every new Earth comes with its own architecture, ...

Event movies don't usually get this kind of reception 2 months before opening. Cinemagoers have been queuing online, apps have been buckling and exhibitors ...

Marvel's marketing machine has rarely been quiet, but the months before a December release are when it really shifts gears. 'Avengers: Doomsday' has already ...

Opening weekends rarely feel as unpredictable as this one. A DC horror movie that a month ago looked like a sure thing for ...

Horror movies live and die by opening-night crowds. Fans show up early, react loudly and often leave less impressed than the ...

Some of Marvel's most memorable marketing moments are the silliest ones. A ballpark, a ceremonial first pitch and a hero ...