Formula 1 has always been a sport of spectacle. Teams spend months designing liveries, helmets and fan activations, and when ...

Test screenings are supposed to be private, but anyone who follows blockbuster cinema knows they rarely stay that way. Within ...

Every Avengers movie has to answer the same question early: who's on the team? In previous installments, the answer was a ...

Fashion magazines rarely pick a cover star at random. They look for someone whose story fits the moment, whose face can carry ...

Movie marketing has become a contest to see who can make the most internet-friendly stunt. Studios now build fake apps, fake ...

Few moments in the Marvel Cinematic Universe have aged as well as Steve Rogers lifting Mjolnir in 'Avengers: Endgame.' It was ...

Costumes define superheroes, which is why it's so striking when a character shows up without one. Steve Rogers has spent more ...

The 2010s were a renaissance for horror—bold, artful, and wildly inventive. Filmmakers fused intimate drama with razor-sharp scares, found new monsters in ...

Marvel's multiverse has always been a playground for production designers. Every new Earth comes with its own architecture, ...

Opening weekends rarely feel as unpredictable as this one. A DC horror movie that a month ago looked like a sure thing for ...

Some of Marvel's most memorable marketing moments are the silliest ones. A ballpark, a ceremonial first pitch and a hero ...

Few films this year have split opinion as sharply as Tom Cruise's 'Digger.' It arrived with a big star, a big budget and a ...