Mike Hauptman, co-founder of AdLib, discusses the company's evolution and how AI is changing the future of both AdLib and ad ...

DoorDash launched a creator program to compensate users who record and post qualifying short-form videos of their takeout ...

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...

Economist Geoffrey Manne says a Chrome spin-off was never realistic, but a court-ordered GAM divestiture is possible in the ad tech case.

Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than ...

OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is ...

American, anti-tariff sentiment extended into the larger Canadian advertising market? It depends on who you ask.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...