The number of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some guidelines that ...

Mastercard launched an ad network; Meta plans to sell targeted ads based on use of its AI products; and the Washington Post ...

Wall Street has had a tumultuous relationship with the online advertising industry. Internet and advertising stocks have ...

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, says Bayer’s Glenniss Richards.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The number and scope of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some restrictions and guidelines that advertisers must follow to ensure their compliance ...

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

DoorDash launched a creator program to compensate users who record and post qualifying short-form videos of their takeout ...

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...