(From L-R) Adosh Sharma, country commercial manager and Patrik Antoni, CEO, Ikea India For 25-year-old Suryanshu Vyas the kitchen is a sacred space. That’s not because of the obvious reasons, like ...

U.S. auto parts maker First Brands filed for Chapter 11 bankruptcy protection, disclosing liabilities exceeding $10 billion. The collapse, partly due to a nearly $2 billion issue with factoring ...

Vibe-coding: Explore how AI is revolutionizing software engineering roles through advanced coding assistance tools. Discover the impact on tech workers and the competitive AI market.

President Donald Trump's tariffs are impacting small businesses across the United States. Many small firms struggle with rising costs and shrinking profit margins. They cannot easily pass these ...

Zhipu AI CEO Zhang Peng suggested artificial superintelligence might surpass humans in specific aspects by 2030, yet fall short in many others, offering a more cautious outlook than some peers. His ...

It’s said that the best time to teach is when people are young. Brands often like to find different emotional-led scripts while storyboarding for women. Trivedi takes ET Brand Equity through the ...

As customers tune out under the weight of constant noise, relevance has become the rarest currency in marketing. An agentic stack offers a way forward, combining insights, segmentation, optimisation, ...

At ETBrandEquity DigiPlus Fest 2025, industry leaders from Dabur, Versuni & Preethi, ITC, Motilal Oswal and Relaxo highlighted how AI is transforming performance marketing. From ecommerce speed to ...

YouTube Shorts has moved far beyond its early perception as a space for light entertainment and has emerged as a cultural force, transforming the way stories are told, trust is built, and communities ...

The Indian Broadcasting & Digital Foundation re-elected Kevin Vaz as president. Rajat Sharma and Gaurav Banerjee also retained vice president roles. Vaz highlighted linear television's strong ...

At ETBrandEquity’s panel, leaders from Bajaj Allianz, Tata Consumer, Ceat, Niva Bupa and upGrad stressed that breaking silos is key to growth. Unified data, aligned teams and shared accountability ...

Fortune Foods - ‘Achaar ka Perfect Jodidaar’ Over the years, pickles have inspired brands to create breakthrough creative ideas. IYKYK. Hint: from breaking myths to reviving old traditions. Fortune ...