As customers tune out under the weight of constant noise, relevance has become the rarest currency in marketing. An agentic ...

Carlsberg commits to investing Rs 1,250 crore in food processing sector in India, reinforcing its long-term commitment to the ...

At ET MarTech+ Summit 2025, Smartping’s Sidharath Parimoo showcased how fragmented communication remains a barrier to ...

Volkswagen Group is restructuring its India operations, hiring external experts and experiencing nearly 10 senior executive ...

Google Cloud is significantly expanding its sovereign cloud capabilities in India, offering air-gapped solutions like GDCH ...

This exclusive dialogue with Arunima Yadav, VP and head of marketing for bath and tiles business at Hindware, delves into the ...

The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

With performance marketing soaking up a significant portion of budgets, cracks are beginning to show. Rising acquisition ...

Moët Hennessy India appointed Siddharth Suri as its new managing director. This move aims to accelerate growth in India's ...

Monks India has appointed Niranjan Singh as its new head of media, effective immediately. With over 18 years of experience, ...

Despite massive hype, generative AI faces an uncertain financial future. High operating costs, mounting copyright lawsuits, ...

Anusha Shetty, Chairperson and CEO of Grey India and AutumnGrey, shares insights that shaped Tanishq’s ‘Her Choice’ campaign.