Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

From Kansas City to University of North Carolina, he navigated NIL negotiations as a college basketball sensation.

The Ohio State Buckeyes are typically a sought-after program by recruits, but this elite talent may look elsewhere due to ...

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

From Staley High to University of North Carolina, Kyan Evans' navigated NIL negotiations as a college basketball sensation.

Twelve members of 1983 team sued the NCAA last year, arguing they were illegally denied name, image and likeness compensation ...

Members of the 1983 NC State national championship basketball team sued the organization body for lost NIL earnings in the ...

West Virginia high school and middle school athletes are now able to get paid for name, image and likeness deals. The state school board in July approved the first NIL policy for student athletes, and ...

The money folks gave UVA Football coach Tony Elliott $30 million to build a roster for the 2025 season, which is great; but ...

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.