Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

West Virginia high school and middle school athletes are now able to get paid for name, image and likeness deals. The state school board in July approved the first NIL policy for student athletes, and ...

The Ohio State Buckeyes are typically a sought-after program by recruits, but this elite talent may look elsewhere due to ...

As Clemson starts to navigate the revenue-sharing era, the school opted to “sunset” it’s NIL collective, 110 Society, ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

President Trump's "SAVING COLLEGE SPORTS" executive order may change the landscape of collegiate athletics. Here's what has happened so far: ...

That’s where the athletics director, Carla Williams, comes in.

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

From Kansas City to University of North Carolina, he navigated NIL negotiations as a college basketball sensation.

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

NIL was adopted in the summer of 2021. The feeling was that either or both would cripple small schools and their ability to place players in the NFL as more of them transferred up to Power 5 schools.