Snoop Dogg has taken another bold step in his entertainment empire. The hip-hop legend and his production company, Death Row Pictures, have entered into a multi-year creative partnership with NBCUniversal Entertainment & Studios.

A Snoop biopic is already in the works at Universal, while the rapper will return as a judge on the upcoming season of NBC competition series ‘The Voice’.

Snoop Dogg inked a multi-year pact with NBCUniversal through Death Row Pictures, expanding his creative reach across film, TV and streaming.