E3 isn't being resurrected with iicon, but can the ESA pull its new thing off?
If it can, maybe iicon will avoid the pitfalls E3 did. I, for one, am optimistic. There's nothing like another big competitor entering the ring, and if nothing else, the ESA has a lot to prove with its return to the events sector. It's a big gamble sure, but if there's anywhere such a gamble can pay off, maybe it's Vegas.
The organizers of E3 announce a new event called iicon, but it's not open to the public and you probably don't want to go anyway
The Entertainment Software Association's new thing will bring together executives from across the game industry for conferences, workshops, and "elite networking opportunities."
E3’s Organizers Are Back With a New Event. This Time, Doctors Are Invited Too
The days of trailers and demos are done as the ESA broadens its horizons. The newly minted “iicon” conference will bring together the many industries impacted by video games, from Hollywood to health care.
iicon is a new event from the organization behind E3
Nintendo, Disney, and PlayStation are among the companies attending the inaugural iicon in Las Vegas next year.
The ESA Announces iicon, an Event That Sure Doesn't Sound Like E3
The ESA has announced iicon, a new gaming-focused event, but if you're expecting it to be like E3, you may well be disappointed.
E3 Is Back – Sort Of – As iicon; Now More For Game Makers Than Gamers
E3 died back in 2023, when it got cancelled for the last time. But the trade association behind the event, the Entertainment Software Association (ESA), has announced a new event to take its place. Well,
ESA Launches New Industry Event Called Iicon, And It’s Definitely Not The New E3
ESA has announced iicon, a new event that they’ll be holding this April. Let’s cut straight to the chase now; iicon is not a replacement for E3 at all.
E3 organiser announces iicon, a "first-of-its-kind" new event to connect gaming "thought leaders"
The Entertainment Software Association - the trade organisation that represents video game developers and publishers
E3's organizers are launching a new, more exclusive gaming conference
After the demise of E3, the Entertainment Software Association announced an invite-only conference aimed at industry elites across entertainment.
Xbox Pledges Support For 'iicon', A New Industry Event From The Organiser Of E3
This is the same organisation that put together E3, gaming's central summer convention in Los Angeles. Of course, that convention was finally put to bed in 2023, when the ESA expressed "the time has come to say goodbye" to E3.
Former E3 Organizer ESA Has Launched iicon, A New Gaming Event
ESA, the former organizer of the popular gaming conference E3, has announced the launch of a new conference, iicon, running from April 27-30, 2026 in Las Vegas.
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E3 Organizers Announce New Gaming Event
After giving up on E3, the Entertainment Software Association announces a new gaming event, which is planned to take place in ...
E3 Creators to Host New Conference in 2026 (With Big Names Already Attached)
This new endeavor won't be exactly like E3, but aims to bring together plenty of big names from the gaming industry.
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The E3 Gaming Convention Is Getting a Reboot
The Entertainment Software Association (ESA), which used to organize the E3 event, is starting a new summit called IICON 2026 ...
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E3 to be replaced with management speak
This is what happens when you let managers and marketers take over a gaming expo. One of the most famous gaming expos, E3, ...
ESA unveils innovation-focused thought leader summit for April 2026
The Entertainment Software Association (ESA) announced the launch of the Interactive Innovation Conference ( iicon ) business event for April 2026.