Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice-while Google's Privacy ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Google scraps new third-party cookie prompt in Chrome + boosts Incognito protections + DOJ eyes Chrome breakup.

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...

Google has announced it will not roll out a new standalone prompt to phase out third-party cookies in Chrome. leaves the ...

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...