Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Just when it looked like Google was ready to finally kill the cookie, the company decided to leave the door slightly ajar ...

Google will not be rolling out a standalone prompt for third-party cookies and will maintain its current approach to offering ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Google has backflipped on a promise to allow users to easily opt out of third-party cookies in its market leading browser, ...

Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.

Apple’s video has regained steam following Google’s announcement on Tuesday that it will no longer phase out third-party ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...