The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

The future of AI user testing will be transformative for web development, and getting in on the act early could pay dividends ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on the line. Searchers were puzzled. How is it possible ...

Even with all the application availability and performance enhancements you build into your Web infrastructure, you still need to build something that visitors actually like to use. Unfortunately, ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

According to statistics gathered by the Website Standards Association, visitors will remain on a Web page for about 10 seconds before deciding to leave or stay. For small business websites, creating ...

You can increase your website's conversion rates and improve your sales by conducting usability testing to find and fix the places where your customers are abandoning your site. By incorporating ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...