WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media ...

WeChat was launched in China in 2011 ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced ...

The supermarket chain is joining forces with beacon provider Sensoro to roll out the mobile game, which is the first digital marketing case made in conjunction with WeChat in North America.