OpenAI began to roll out ads in ChatGPT to a portion of free and Go users in the United States with test partners in the ...

Unilever's Rexona has today announced RIVALS, a new eight-part sports entertainment series launching March 1st on Kayo and ...

Rexona turns Australia’s longest running pub debate into content. We think they should tackle the best pub lager next.

At Predictions 2026, WPP’s chief AI officer took to the stage to put AI forecasts to the test, highlighting where human insight still outperforms machines and exploring the limits of machine-made ...

WPP has launched WPP Production, a global content powerhouse designed to help clients reimagine growth through world-class production, advanced generative AI, and cinematic storytelling. The move ...

Late in 2025, WPP reported a 5.9% drop in revenue less pass-through costs fell for Q3. Company executives said at the time that greater simplification and new marketing services models are among the ...

LONDON: WPP said Thursday it is launching WPP Production, creating what the network claims is “the world’s largest and most advanced content production powerhouse.” The offering will result in Hogarth ...

There are plenty of sports on the TV and streaming schedules, but could there be a better way for advertisers to play this game? WPP Media believes so. The media-buying outlet, part of British ad ...

WPP Media will receive access to more data on YouTube creators and content as part of an expanded partnership with the Google-owned video platform, according to a press release. Proprietary creator ...

It’s a good day when an agency increases its annual ad spend forecast. This week, WPP Media published its 2025 global end-of-year forecast, which predicts 8.8% growth over the past year (excluding US ...

Desperate times, desperate measures. WPP Plc, the advertising network that’s on track to be by far the FTSE-100’s worst performer this year, has hired McKinsey & Co. to help it escape the mire. That’s ...

A U.K. newspaper said the veteran advertiser might be in play. It added that a French peer is particularly interested in a major stake. On Saturday, U.K. newspaper The Times reported that at least one ...