Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Sinner clearly prefers "Fox," as his signature Nike logo is in the shape of the animal ... for days and nights at the Australian since Roger Federer in 2014. Federer has since left Nike in ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

The US’s big ad game took place last night - we pick our favourites and look for any trends that can be found in this year’s ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

So, he set about making his own prototype, slicing up a garden hose and gluing sections to the soles of an old pair of Nike trainers ... financial backer, in Roger Federer, a sportsman famous ...

Lacoste - with its recognisable crocodile logo - has recently stepped back ... at if you prefer a faster-moving alternative. Roger Federer might have hung up his racket a few years back but ...

Instead, he has a shoe completely designed and approved by him and it even features his own logo on the ... the first time Nike awarded him with his own signature shoe, meaning he got the same ...