MIDBANK has announced the launch of a new promotional campaign titled “Spend & Win”, in collaboration with Visa, a global ...

In a night dedicated to celebrating excellence in brand building and strategic communication, Tolu Olanipekun, Head of ...

Despite representation across UK ads remaining largely unchanged since 2019, inclusive campaigns are linked to improved brand ...

A look at how brands like Narayana Health, Instamart, ITC Aashirvaad, and more, are celebrating World Heart Day through their ...

The custom part is what’s new: Cardi B fans can earn a ‘Bardi Gang’ badge; Ed Sheeran fans a ‘Sheerio’ badge; and J Balvin fans a ‘La Familia’ badge. As with the existing top-fan badges, these appear ...

Find out how OpenAI Sora opt-outs may affect the creative community and the future of AI-generated video content.

Direct mail continues to define itself as a welcome advertising channel as consumers increasingly tune out digital ads. Studies show that 95% of direct mail is engaged with by recipients — often ...

Success often depends on one's ability to detect changes early, interpret them accurately and respond effectively.

At the LIA Creative Liaisons program, industry leaders showed how media can be more than placement – it can be the idea ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...