Reviewers even seem to mix up the names of the E.l.f. Power Grip and Milk Hydro Grip, that’s how similar the products are. At ...

This would be perfect for Galentine's Day.

TUCSON, Ariz. (AP) — Shallow dishes crowded with tiny, drought-resistant plants in shades of green, red and purple are pretty much all most people know about indoor succulents gardening. But there’s ...

Some holiday stories are stranger than fiction, like how once upon a time, writer and humorist David Sedaris worked as a Macy's department store elf. He wrote about his experience and the unmerry side ...

It's been 22 years since "Elf" starring Will Ferrell came out in theaters. Since its release in 2003, it's joined the pantheon of Christmas comedy classics like "National Lampoon's Christmas Vacation, ...

2025 marks a milestone for a Christmas book that sparked a holiday tradition for millions of families: Elf on the Shelf is 20 years old. The first book about the beloved and sometimes mischievous ...

The Scottsdale Promenade says the display might be one of the largest Elf on the Shelf installations in the world SCOTTSDALE, AZ — A towering Elf on the Shelf is once again towering over the ...

The Elf on the Shelf has quickly became one of the most popular toys associated with Christmas. No matter where you go on social media these days, parents are sharing the elaborate setups left by ...

Buddy the Elf almost fell in love with a different retail Mrs. Claus. On the latest episode of the Call Her Daddy podcast, Zooey Deschanel revealed that she almost wasn’t in Elf, as another A-list ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

“Their reaction reminded me that the smallest things can become the biggest memories,” Mandy Fouse tells PEOPLE Tereza Shkurtaj is a writer-reporter at PEOPLE. She has been working for PEOPLE since ...

In the Christmas movie "Elf," Buddy, played by actor Will Ferrell, finds out he is human, though he has been raised by elves. To live like his human New York City family today, it would take millions, ...