Zhe Zhang, professor of marketing at Ivey Business School, unpacks the forces driving the popularity of Labubu, the mischievous plush collectable.

Everywhere you look, Labubus are taking over. On TikTok, unboxing videos rack up millions of views. On campus, it seems every other student has one dangling from a backpack or displayed on a dorm ...

Big demand for pumpkin patches has farms, pop-up events prepared to deliver. Fall-themed activities with Instagrammable moments help boost Chicago area businesses and turn visitors into year-round ...