Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

According to Will Perdue, NBA icon Michael Jordan was once asked for an autograph in the bathroom after the Chicago Bulls ...

The Jordan advertisement perfectly concludes with the phrase, “Love, Hurts.” A longstanding narrative was torn to shreds inside New Orleans, Louisiana's Caesars Superdome. With the Chiefs zeroing in ...

NBA fans slammed ESPN for snubbing Caitlin Clark from a post that they made after the conclusion of Super Bowl LIX.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear ...

Police body camera video shows Marcus Jordan interacting with police before his arrest. He is the 34-year-old son of Michael ...

Orlando Magic forward Paolo Banchero's personal branding continues growing in his partnership with Jordan Brand.

Executives try to figure out what went right and appealed the most and apply those lessons to the next commercial. “This is a huge priority for us every year,” he says.

Update: It’s nearly time for the Air Jordan 1 Hi ‘85 “Bred” to make ... First, it is set to release during NBA All-Star Weekend, landing on shelves on February 14 via Nike SNKRS and ...

Federal prosecutors have been investigating whether veteran NBA player Terry Rozier manipulated his performance as part of an illegal sports betting scheme. The inquiry into Rozier is part of a ...