China’s mobile-first culture and thriving influencer economy have propelled livestream commerce to the forefront of the nation’s retail revolution. Platforms like Taobao Live, Douyin, and Kuaishou ...

The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior. Audiences worldwide are increasingly drawn to brands that establish a ...

As many people who have swiped right can tell you, it’s one thing to view a profile online, quite another to spend time with someone In Real Life. So, last week over 30 major buyers and distributors ...

Live commerce is rapidly transforming global retail into a $2 trillion attention-driven powerhouse and is poised to become the future of shopping. Originating in China and now expanding worldwide, it ...

China - Judicial Trends In Trademark Infringement And Unfair Competition In Live-streaming E-commerce: Lessons From The ...

I still remember the 1980s and '90s when TV shopping networks like QVC and HSN transformed how people shopped. Charismatic hosts, real-time phone calls and limited-time offers made shopping feel ...

Considering the recent success of TikTok's shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, ...