Mary Fowler has dazzled fans in making her historic Paris Fashion Week runway debut on Tuesday morning. The Matildas star became the first footballer on the planet to walk the iconic Le Defile L’Oreal ...

This year, Gen X-ers in the United States will spend an estimated $86 billion on beauty, said Juan Caballero, head of insights and analytics at World Data Lab, which recently released a report on ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

Beauty is in the eye of the beholder—and investors don’t like what they see from beauty stocks. That’s created an opportunity for investors to scoop up e.l.f. Beauty on the dip.

As a busy teacher and mom, I don’t always have time or confidence for a full makeup routine, but today I tried out the new e.l.f. Halo Glow Beauty Wands. With guided application steps, I found the ...

One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company’s latest ad sparked outrage among users for starring stand-up comic Matt Rife. In an ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand’s new commercial, Rife and drag queen Heidi N Closet star as ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...