So, who is winning the so-called direct booking wars? Is it the hotels? Is it the online travel agencies? Is it Google? Is it the consumer? This is a question that so many people in the travel ...

Overall guest satisfaction with hotels in North America is at an all-time high. Still, that doesn't mean the hotel industry should be congratulating itself; there's still work to be done. New data ...

Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

Hotel price-comparison website Trivago is giving more prominence to independent hotels in a bid to boost their share of direct bookings. Offering direct links in its search results isn’t necessarily a ...

Expedia reported better-than-expected first quarter 2016 financial performance Thursday. But president and CEO Dara Khosrowshahi also used the announcement as a platform to discuss the state of the ...

Hotels have long measured distribution mix, the cost of distribution by channel, and ways to drive maximum distribution at ...

I’ve often wondered why hotels don’t do a better job at direct selling, rather than letting a plethora of travel sites and hotel booking aggregators, such as Booking.com and Expedia, cream off the top ...