Kate Middleton’s hair may seem magical, but her secret includes a hydrating shampoo that leaves hair soft, radiant, and ready ...

Lagos, salons aren’t just for beauty; they’re sanctuaries. Between laughter, gossip, and the hum of dryers, they’ve become ...

This week, we caught up with Maya Smith, founder of hair brand, The Doux, to explore her Little Black Beauty Book ...

For those seeking permanent hair color, in shades of black or brown, or simply a safe hair color, PROCALP Activ Color+ is a ...

I'm happy to report that there are nine volumising hair products that have made it into my rotation (though I don't use them ...

Feeling drained by your beauty routine? You're not alone. Let's talk about the 11 exhausting grooming standards that women ...

After years of brand debuts from Hollywood stars, top makeup artists and hairstylists are finally reclaiming the spotlight.

Learn about L'Oréal's transformative role in the professional beauty industry, providing hairstylists with innovation, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

A local salon owner's mission to help students facing grooming barriers has blossomed into a community-supported initiative ...

Hey beautiful people! 🌟 It's wash day for my natural hair and I'm sharing my go-to routine! Keeping my curls clean and ...

"Yummmmm" —your skin soaking up the bursting Vitamin C capsules in this TikTok-beloved moisturizer. View Entire Post › ...