In this video, I showcase a warm brown eye makeup look using all matte eyeshadows, perfect for the season. **Products Used:** ...

"A makeup primer is a product that was designed to prep your skin prior to makeup," explains celebrity makeup artist Kelli ...

This year, Gen X-ers in the United States will spend an estimated $86 billion on beauty, said Juan Caballero, head of insights and analytics at World Data Lab, which recently released a report on ...

Dive into a whimsical world of creativity with this captivating short! Explore the art of wire crafting as we demonstrate how to make stunning angel wings and fairy wings. Perfect as an earcuff or elf ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His inclusion in e.l.f.’s TikTok campaign has been slammed by viewers months after he ...

Beauty brand Elf Cosmetics has come under fire for its ad campaign starring comedian Matt Rife, who has previously made jokes about domestic violence. Elf collaborated with drag queen Heidi N Closet ...

Cosmetics company e.l.f. Beauty (NYSE:ELF) met Wall Street’s revenue expectations in Q2 CY2025, with sales up 9% year on year to $353.7 million. On the other hand, next quarter’s revenue guidance of ...

The teen applied the latest product from her mother's beauty line in the new video Starr Bowenbank is the Style Editor at PEOPLE. She joined PEOPLE in 2025 after serving as a News Writer for InStyle.

Stormi Webster has a calling in the beauty world. Kylie Jenner, 27, and her seven-year-old daughter shared their first-ever makeup tutorial together on TikTok, using — what else? — strictly Kylie ...

Kylie Jenner and Stormi Webster are a glam mother-daughter duo. Case in point, Kylie Cosmetics founder and her 7-year-old daughter marked a new milestone as they filmed their first GRWM video together ...