Nike added a line item to their income statement in late 2011 called “demand creation expense,” which has averaged roughly 10% of revenue since 2011 (using the common-size income statement).

New England Patriots offensive coordinator Josh McDaniels "has fully bought into" changing his system for Drake Maye.

US President Donald Trump’s decisions to revoke India’s Chabahar Port waiver and push for a US return to Afghanistan’s Bagram Air Base has raised alarms in the region. With growing trade tensions and ...

"We need to earn the respect that we’re a good football team. No matter how much adversity we go through, we’ll always respond like we did tonight.” ...

The foiled coup plot was hatched after Bolsonaro, a former military officer, lost his bid to be reelected in October 2022. He refused to accept defeat and urged his supporters to take to the streets ...

Add articles to your saved list and come back to them any time. NSW Transport Minister John Graham has signalled that extensions to rail lines near Sydney’s new international airport will be a ...

A security expert has spoken on some of the mistakes made in an incident where American conservative speaker Charlie Kirk was shot dead at the age of 31. Kirk was at an event held at Utah Valley ...

Add articles to your saved list and come back to them any time. Duplicating Melbourne’s least-reliable railway line through the city’s growing northern suburbs would cost the taxpayer just over $245 ...

Add articles to your saved list and come back to them any time. Only one person displayed aggro at Geelong training on Wednesday. It wasn’t photographer Alison Wynd taking photos of training – after ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

A town that has been without direct train services to London for almost four decades could see them return. Since 1989, passengers heading to the capital from Sheerness have had to get off at ...

What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being ...