Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Gen Z slang, powered by the internet, changes quickly. Some popular slang terms in 2025 originated in Black, LGBTQ+, and gamer communities. "Crashing out" and "locking in" are some of the most popular ...

There is a paucity of data regarding mortality trends among individuals experiencing sudden cardiac death (SCD). Therefore, we aimed to investigate the trends in SCD‐related mortality across all age ...

SPOKANE COUNTY, Wash. -- A newly unveiled dashboard is making it easier to see the current demographics inside Spokane County Jail. Spokane County Detention Services recently launched a new Capacity ...

The new Denzel Washington and Spike Lee movie, Highest 2 Lowest, is now streaming on Apple TV+, after a three-week limited run in movie theaters. Highest 2 Lowest is Lee’s modern-day, American take on ...

How local grocers can use design to connect with new communities Localization can be about more than putting cereal boxes, ramen noodles or premade Cuban sandwiches within easy reach. By huddling ...

The magazine has a new editor in Chloe Malle. It may also need a new identity. By Vanessa Friedman There’s more change in fashion, and this time it’s not a designer: American Vogue has a new editor.

Many influential observers have forecast large partisan shifts in the US electorate based on demographic trends. Such forecasts are appealing because demographic trends are often predictable even over ...

Mr. Wu is a contributing Opinion writer and a law professor at Columbia who writes often about technology. He served on the National Economic Council as a special assistant to the president for ...

There’s a certain weight that comes with opening yourself up to the world on a dating show. It gets heavier when you’re a dark skin Black woman trying to fall in love while the world dissects your ...

A new slang term, “6-7” or simply “67,” has taken over TikTok, sparking memes, edits and inside jokes among Generation Alpha and younger members of Gen Z. The phrase traces back to the drill rap song ...