Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

A senior leader at Whole Foods Market shares how the retailer’s shopper demographics and psychographics are evolving – from lapsed holiday buyers to aspirational Gen Z – and what that means for produc ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Amid this transformative environment, PW Consulting has released an in-depth research report dedicated to the Creatine Nitrate Market, providing stakeholders, investors, and industry professionals ...

Forget designer handbags and the latest sneaker drops — according to a new survey by Hers, great hair reigns supreme. When asked whether they'd prefer “great hair, every day” or “an unlimited wardrobe ...

SPOKANE COUNTY, Wash. -- A newly unveiled dashboard is making it easier to see the current demographics inside Spokane County Jail. Spokane County Detention Services recently launched a new Capacity ...

When I was in class my junior year, a classmate decided to tell me to “go back to my country.” Before I had a chance to respond, a friend sitting next to me said “Shut up. He may not be as American as ...

Vietnamese soldiers march in a parade marking the 50th anniversary of the fall of Saigon in Ho Chi Minh City, Vietnam, April 30, 2025. Credit: Facebook/Quân Đội Nhân Dân Việt Nam – Vietnam People’s ...

The year is 2032. Studying the Electoral College map, a Democratic presidential candidate can no longer plan to sweep New Hampshire, Minnesota and the “blue wall” battlegrounds of Michigan, ...

The number of immigrants in the US has dropped for the first time in 50 years — declining by 1.4 million people in the first six months of 2025 after President Trump kicked off a major crackdown and ...