Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Telling stories and selling ideas are among the advertising skills that translate to leading a startup business.

In the legal profession, it is a modern truth that the first hearing often happens online. Even when a potential client is ...

In the preliminary stages of crafting a business plan, conducting a thorough industry analysis is paramount to understanding ...

As promising as they appear, RMNs bring a lot of complexities into media planning. Brands face multiple challenges and ...

Large Swedish cohort study finds delusional disorder, acute psychoses, psychosis NOS, and schizoaffective disorder are genetically distinct from SZ, BD, and MD.

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

Digital sources have become an important part of Americans’ news diets – with social media playing a crucial role, particularly for younger adults. Overall, about half of U.S. adults (53%) say they at ...