Strong brands certainly don’t happen by accident. They’re built intentionally from day one, starting with values, stories and community.

The rain hasn't stopped for hours. Wind rattles the shelter's windows as the storm outside swells, flooding the streets they ...

Two business school professors unpack what brands get wrong when they try to expand their customer base and how to avoid their mistakes.

Sydney Sweeney is launching a new business venture — in her skivvies. The star of The Housemaid announced on Tuesday her company Syrn, a new line of lingerie, and explained her stunt from earlier this ...

LORAIN, Ohio -- The City of Lorain is taking its first public step toward reshaping how it tells its story, announcing a new citywide branding initiative focused on community identity, perception and ...

Russell Brand is out on bail after a court appearance related to new rape and sexual assault charges against the comedian. A Westminster Magistrates' Court judge in London granted Brand's request for ...

In total, the 'Forgetting Sarah Marshall' and 'St. Trinian's' actor faces criminal allegations of sex crimes against six women. By Lily Ford Russell Brand has been granted bail after news of ...

It’s been eight long years since the iconic Levi’s red tag graced a pair of Air Jordans. When two of the biggest names in American fashion—Levi’s, the king of denim, and Air Jordan, the sportswear ...

This is read by an automated voice. Please report any issues or inconsistencies here. Asad Ayaz, the Disney marketing chief behind creative campaigns for Disneyland Resort’s 70th anniversary and films ...

The Walt Disney Company has created “a new enterprise marketing and brand organization” and named Asad Ayaz as its first-ever chief marketing and brand officer, overseeing Disney Entertainment, Disney ...

A year on from the fires that devastated Los Angeles, Vogue Business takes stock of fashion’s recovery and rebuilding efforts as part of our series, Refashioning LA, assessing where the city’s fashion ...