Apple has long been rumored to be working on a new A18 Pro-powered MacBook, at an effort to gain marketshare with a cheaper product offering. Today, Bloomberg’s Mark Gurman is reporting that the ...

The new AirTag is identical to the original in design and price. It's the same coin-sized puck with a white front and a ...

Apple has revamped its online Mac purchasing system from pre-configured models to a customizable build-your-own approach where customers select display, chip, memory, and storage components. Macworld ...

Apple has a big year of product releases planned, and the company kicked it all off by announcing the Apple Creator Suite. Okay, technically, Creator Suite isn’t a new product, if you consider that ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. Apple’s MacBook portfolio in 2025 has been somewhat haphazard. No ...

Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook ...

Apple is reportedly preparing to launch a 12-inch MacBook powered by the iPhone A18 Pro chip, signaling a notable shift in its approach to the laptop market. Priced at approximately $600, this device ...

Apple is developing a more affordable Mac notebook that's set to come out in the first half of 2026, according to Bloomberg. The machine will cost "well under $1,000" and it will compete with ...

The Apple MacBook Pro M5 is proof that a product can be exceptional, boring and confusing all at the same exact time. I’ve spent a week testing the latest challenger for the best laptops throne, doing ...

When I’m asked to recommend a Mac laptop for people, Apple’s low-end 14-inch MacBook Pro usually gets lost in the shuffle. It competes with the 13- and 15-inch MacBook Air, significantly cheaper ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. This week saw Apple unveil the long-awaited Apple Silicon M5 chip, ...

Apple announced new MacBook Pro, iPad Pro and Vision Pro models with an updated M5 chip that allows them to run faster than their predecessors. MacBook Pro models start at $1,599, the 11-inch iPad Pro ...