Outgoing FTC Chair Lina Khan sues Pepsi for violating Robinson-Patman Act.

Pepsi is planning to debut a brand-new flavor this month, marking its first “permanent” addition to the brand’s beverage portfolio in four years.

The commission alleges that the retailer, whose name was redacted in the statement from commissioners, received “unfair pricing advantages” that were not made available to others.

Pepsi is set to release a Wild Cherry and Cream flavor in regular and zero sugar varieties. Fans are hyped about this sweet, creamy soda hitting shelves soon.

Pepsi is set to launch Wild Cherry & Cream, its first new permanent flavor in four years, on January 20. The drink blends cherry and creamy vanilla flavors, available in original and zero-sugar varieties. Meanwhile, Pepsi Mango, introduced in 2021, is being discontinued to prioritize the new addition.

The Robinson-Patman Act was passed in 1936, but the federal government stopped enforcing it during the deregulation of the 1980s. The FTC resumed its enforcement in December when it sued Southern Glazer’s, the largest U.S. distributor of wine and spirits.

Pepsi is getting extra wild and extra sweet while jumping a new food flavor fad with its new permanent flavor, Pepsi Wild Cherry & Cream.

The drink, featuring a “burst of sweet cherry” and “creamy vanilla” flavors, will be available in both original and sugar-free varieties, according to the release. It’s set to replace Pepsi Mango, which was introduced in March 2021, Nexstar reported.

Pepsi has made a statement saying that they do not agree with the accusations, whereas Walmart is basically ignoring what is happening and has refused to comment, according to Reuters. The lawsuit was filed on Friday (Jan. 17) in New York state, accusing Pepsi of violating the Robinson-Patman Act.

The Federal Trade Commission is suing Pepsi, alleging it has rigged competition by offering unfair pricing deals to a big retailer at the expense of smaller rivals, resulting in higher costs for shoppers.

A State Farm ad reuniting 1988 Twins co-stars Schwarzenegger and Danny DeVito won the hearts of Super Bowl viewers. The most comical bit was the Austrian-born American actor trying to deliver the brand’s tagline and saying “neighbaaa” instead of “neighbor,” never exactly getting it right.