Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.

Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, ...

The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and ...

You’ll leave with a clear understanding of what AI readiness means at the platform level, and how to identify risk areas before they impact growth.

New Web Almanac data shows how WordPress, Shopify, and major SEO plugins are setting technical SEO norms at scale, often ...

Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds.

SerpApi filed a motion to dismiss Google's DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results.

Marie offers her expert insights of strategies post-core update for four sites and what made a difference for their recovery ...

Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is ...

Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.

Grant Simmons explains why topical authority, signal alignment, and unique data-driven content are the foundations of AI visibility — and why they always have been.

Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.