Data consultancy CACI and market research agency Verve have partnered to launch interactive personas of CACI's segments.

Genie, founded by former Unilever executives Stan Sthanunathan and Paul van Gendt, has raised $7.5m in a Series A funding ...

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More personalised advertising could help live entertainment brands gain the right attention, according to a session at the ...

After chairing the MRS Behavioural Science Summit, Nicki Morley argues that the future of behavioural science lies in ...

Greater personalisation can help advertising become better attuned to peoples wants and needs, a session at the MRS ...