HSBC has overtaken Vodafone as the UK’s top brand, according to Kantar’s BrandZ ranking of the UK’s 75 most valuable brands.

I’ve donned my agony aunt hat for my second column to answer marketers’ burning questions about digital advertising and the ...

Despite representation across UK ads remaining largely unchanged since 2019, inclusive campaigns are linked to improved brand ...

The alcohol-free beer brand, which launches its fourth product today, is pursuing innovation that drives incrementality to ...

It’s not always the right call to go against market orthodoxy, but Ikea is among the few brands that consistently show the courage to do what competitors won’t.

Investment from brands has been significantly more prominent than in recent years. Brands have seen a significant ripple effect from their sponsorship. According to adtech firm Quantcast, Mastercard ...

The Guardian’s head of marketing discusses how the media company is blending heritage with innovation and building awareness in a new market.

Email signatures are an opportunity to reach customers thousands of times a day in a totally brand-safe and adaptable way, if ...

According to the research, the typical B2B customer journey now involves 6.8 buyer stakeholders across an average of 3.7 ...

Pret has not had a marketer in the C-suite since the departure of its former chief customer and growth officer in 2022.

Ensuring the CFO sees marketing as “growth insurance” rather than an expendable cost won’t come from grand gestures, but a ...

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers learning to manage expectations.