It’s not always the right call to go against market orthodoxy, but Ikea is among the few brands that consistently show the courage to do what competitors won’t.

According to the research, the typical B2B customer journey now involves 6.8 buyer stakeholders across an average of 3.7 ...

Pret has not had a marketer in the C-suite since the departure of its former chief customer and growth officer in 2022.

The Guardian’s head of marketing discusses how the media company is blending heritage with innovation and building awareness in a new market.

Email signatures are an opportunity to reach customers thousands of times a day in a totally brand-safe and adaptable way, if ...

Investment from brands has been significantly more prominent than in recent years. Brands have seen a significant ripple effect from their sponsorship. According to adtech firm Quantcast, Mastercard ...

Ensuring the CFO sees marketing as “growth insurance” rather than an expendable cost won’t come from grand gestures, but a series of deliberate, compounding moves that prove its value.

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers learning to manage expectations.

OpenAI is launching its first “large-scale” brand campaign for ChatGPT today (28 September), focusing on the personal experiences of using the product in everyday life.

SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.

Seven decades on from the launch of Britain’s first TV ad, Compare the Market, Sport England, Just Eat and ITV reflect on effectiveness, creativity and the evolution of TV.

The insight group, known as The Think Party, will focus on the future of socialisation, to allow the brands involved to see “the whole picture”, not just a category-specific “slice”.