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Winning Love and Loyalty in the Age of AI’s Infinite Memory
Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...
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Covatic Launches Audience Retargeting Solution
Covatic's Audience Retargeting directly addresses this critical challenge. Audience Retargeting enables unprecedented ...
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Digest: Disney to Gain Control of NFL Media Assets; Roku Debuts Ad-Free Streaming Service; Lib Dems Urge TV-Level Checks on YouTube Ads
Once approved by regulators, Disney will own 72% of ESPN, with Hearst holding the remaining 18%. Disney CEO Bob Iger framed ...
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DoubleVerify's Mark Zagorski Discusses Ad Tech Innovation
ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán O'Kane at Cannes 2025 to discuss the ad ...