Formula 1 has always been a sport of spectacle. Teams spend months designing liveries, helmets and fan activations, and when ...

Test screenings are supposed to be private, but anyone who follows blockbuster cinema knows they rarely stay that way. Within ...

Every Avengers movie has to answer the same question early: who's on the team? In previous installments, the answer was a ...

Fashion magazines rarely pick a cover star at random. They look for someone whose story fits the moment, whose face can carry ...

Movie marketing has become a contest to see who can make the most internet-friendly stunt. Studios now build fake apps, fake ...

Costumes define superheroes, which is why it's so striking when a character shows up without one. Steve Rogers has spent more ...

Few moments in the Marvel Cinematic Universe have aged as well as Steve Rogers lifting Mjolnir in 'Avengers: Endgame.' It was ...

Sacha Baron Cohen has never played by the rules of film promotion. His characters tend to turn up where they shouldn't, say what nobody expects and leave ...

Marvel's multiverse has always been a playground for production designers. Every new Earth comes with its own architecture, ...

Marvel's marketing machine has rarely been quiet, but the months before a December release are when it really shifts gears. 'Avengers: Doomsday' has already ...

Opening weekends rarely feel as unpredictable as this one. A DC horror movie that a month ago looked like a sure thing for ...

Horror movies live and die by opening-night crowds. Fans show up early, react loudly and often leave less impressed than the ...