Marvel's multiverse has always been a playground for production designers. Every new Earth comes with its own architecture, ...

Event movies don't usually get this kind of reception 2 months before opening. Cinemagoers have been queuing online, apps have been buckling and exhibitors ...

Marvel's marketing machine has rarely been quiet, but the months before a December release are when it really shifts gears. 'Avengers: Doomsday' has already ...

Opening weekends rarely feel as unpredictable as this one. A DC horror movie that a month ago looked like a sure thing for ...

Horror movies live and die by opening-night crowds. Fans show up early, react loudly and often leave less impressed than the ...

Some of Marvel's most memorable marketing moments are the silliest ones. A ballpark, a ceremonial first pitch and a hero ...

Few franchises have survived as many resurrections as 'Alien.' Ridley Scott's 1979 original gave sci-fi horror its most ...

Doomsday' footage for months, which means every new clip gets dissected frame by frame. Fans have studied trailers, ...

Few films this year have split opinion as sharply as Tom Cruise's 'Digger.' It arrived with a big star, a big budget and a ...

Spinoffs often spend their first few episodes setting up a mystery they plan to stretch across an entire season. 'S.W.A.T.

Police dramas love a case where nobody is a clean villain. When the shooter and the victim are both cops, the story stops ...

Every firefighting drama eventually has to deal with a problem that can't be solved with a hose: money. Budgets shrink, ...